> ## Documentation Index
> Fetch the complete documentation index at: https://support.amplify.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Engagement Analytics

> Monitor user interactions including messages, calls, and activity trends.

## Overview

Engagement Analytics provides insights into communication and interaction across your workspace.

## Key Metrics

* **Messages** — Total messages sent/received
* **Calls** — Number of calls made
* **Unique Conversations** — Distinct user interactions
* **Time on Calls** — Total duration spent on calls

<Tip>
  Use time filters (e.g., last 7 days) to analyze trends over specific periods.
</Tip>

## Activity Breakdown

Track detailed user activity:

* Total calls
* Outgoing calls
* Answered calls
* Time spent on calls
* Messages sent

This helps evaluate team performance and engagement levels.

## Trends & Insights

* Monitor daily or weekly performance
* Identify drops or spikes in activity
* Compare engagement across users

<Note>
  A sudden drop in calls or messages may indicate workflow issues or reduced user activity.
</Note>

***

## FAQs

<Accordion title="Why are all metrics showing zero?">
  This indicates no activity within the selected time range. Try adjusting the date filter.
</Accordion>

<Accordion title="What is a unique conversation?">
  A unique conversation represents a distinct interaction thread between users.
</Accordion>

<Accordion title="How can I increase engagement?">
  Encourage timely follow-ups, streamline communication flows, and monitor activity trends regularly.
</Accordion>